Our mission

At Leed Financial, we strive to make learning about alternative assets both accessible and fun. Our goal is to close the financial literacy gap in America by providing free and easy-to-use resources for those who are curious about investing in alternatives.

How this started

"I watched The Big Short in high school and instantly fell in love, but I had absolutely no idea what they were talking about or what was happening. The next day, I read the book with one hand and held my phone with Investopedia open in the other hand, stopping every few sentences to write down what a CDO or a credit default swap was. I loved the witty writing style and the author's detailed explanations of financial terms. However, it also made me realize that if I didn't read the book or take the time to research on my own, I would be completely ignorant to the full depth of one of the most significant financial crises in our nation's history.

That experience stuck with me and I went on to read more and more books about wild stories in finance (I suggest Black Edge by Sheelah Kolhatkar or Freakonomics by Steven D. Levitt and Stephen J. Dubner for your next reads). They made me fall in love with studying business and finance, so I went on to study Finance (and Art History) at Rutgers University. Yet, the idea that many people do not have the resources to go to college or take the time to learn about finance stuck with me.

I later interned in the Art Finance department at Christie's, where I gained firsthand experience with art as an asset. Every time I told someone what team I was on, their first response was, "What the hell is that??" A year later, I started Leed Financial in June 2026 to finally show the world what the hell that is."

- Katherine Lee, Founder of Leed Financial

The F in finance stands for FUN!

Financial literacy is a right, not a privilege.

Who's behind this

Want to get in touch?

Feedback, story tips, interview requests, or just want to say hi — we'd love to hear from you.